401 E’ Amatrice at AltaRoma 2018
From 28 June to 1 July 2018 the 401 was one the guests of the Altaroma 2018 Event: the great festival in Rome dedicated to Made in Italy values celebrated all over the world. For us, it was a great business opportunity and an immense satisfaction: Roberto and Marina was proud to be part of a circuit that defends craftsmanship between tradition and innovation.
Altaroma is the new launch platform for emerging designers and the driving force of Italian high fashion Altaroma is synonymous with tradition and experimentation. From the promotion of Made-in-Italy to the protection of artisan values that have made Rome
famous throughout the world, the programmatic intent of Altaroma materializes in the enhancement of excellence and experimentation.
It is the meeting place between sartorial tradition, research and avant-garde in an international scenario where art, fashion and culture merge.
Thanks to the contribution of local institutions, Rome has established itself over the years as a natural incubator for young designers, offering infrastructures and services, research and inspiration linked to high fashion, the world of cinema, art and craftsmanship. Role that can develop even more in a new vision of the Italian Fashion System, thanks to the commitment of the Institute for Foreign Trade. Rome: fashion and cinema, research and archives, art and crafts, a unique role for the System.
