The Limited Edition of the 401 È Amatrice is one of the different faces that the project designed by Roberto Serafini and Marina Gentile is able to take, thanks to an extraordinary network of artists, designers and architects, who married the goodness of the idea and the essence of what embodies the fragrance.
The work comes from the study of the artist of amatrician origins known as The Art name B. Zarro.
It all starts last year, when the artist reveals to the press his vision of “a magical connection” B. Zarro noticed the great similarity between two cities so far away yet so close, Amatrice and New York.
The discovery shared initially with friends, dear colleagues and some American authorities, was surprising: the two cities have an identical plan.
The reason is to be found in the History: the development of the two cities grew in parallel, worlds and contexts, influenced by the discoveries of the humanities of the Renaissance in the field of arts and architecture.
It was the Italian artists and builders who exported to the new continent the typical plant in Castrum Romano, identified in that “matrix” from which the city hit by the earthquake takes its name.
When B. Zarro finds out that these cities, so different from each other, are actually “twins”, has an intuition: to represent in artistic form a bond marked by destiny with a noble purpose.
Where tragedy has destroyed, Art will restore hope and rebuild.