The 401 è Amatrice is born. Story of an extraordinary project shown at the Triennale.

In this interview, Roberto and Marina tell their story: how it all started, the most difficult moments, the hopes, the creativity and all the process to give birth of at the fragrance conceived and dedicated to Amatrice, the 401 È Amatrice. The presentation of the fragrance was transformed into an exhibition called È Amatrice – the design of a new company, the exhibition – curated by Katia Jorfida and Cristina Rota. The event described the birth of the company that, starting from zero, could created the perfume thanks to Lorenzo Dante Ferro, one of the most important perfumery Master, and the love expressed by Marina and Roberto Serafini with a large group of supporters.